Ascent Student Tours

Building a brand around movement, learning, and inspiration

Services

Brand Strategy

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Visual Identity

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Web Design

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Approach

Ascent Student Tours provides historical tours of US cities for K-12 schools in the Chicago metro. I worked with Ascent Student Tours to create a timeless brand that shows their commitment to excellence and the values at their core. More than providing a service, Ascent seeks to provide a context and curriculum that takes students out of their classroom routines, inspires them, and expands their perspective.

Strategy

Brand Design

Digital Design and Tools

Primary Mark

Seal

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Color Pallette

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Results